◆All the success in business relies on nothing else but “integrity”. First, you need to be trustworthy; second, you should be confident in yourself; third, you should have credibility. The ultimate pursuit for an enterprise is to embed “integrity” into its brand.
◆How to cultivate integrity? First, be simple; second, be true; third, be sympathetic and stand in others’ shoes; fourth, develop good concept, good character and right world outlook.
◆Do not make promise easily. Once you made a promise, you should try your best to fulfill it. As a person, one also should strive to achieve “self-supervision”, which means to be strict with oneself, aim for a higher end, mind his words and behavior and keep cultivating his moral standards.